Joost Schmidt received his degree in painting in 1914 at the Großherzoglich-Sächsische Kunstgewerbeschule (Grand Ducal Saxonian school of arts and crafts) in Weimar. He then continued his studies from 1919 to 1925 at the Staatliches Bauhaus in Weimar in the preliminary course taught by Johannes Itten. In 1922, he passed his journeyman’s examination in wood sculpture, along with others. He successfully participated in the poster competition for the Bauhaus exhibition of 1923 and worked intensively on typography projects from 1924.
Within the scope of the preliminary course at the Bauhaus Dessau, all students were required to attend two semesters of the lettering design course taught by Joost Schmidt. Here, Schmidt explored the structure of letters – circle, square and rectangle – and their flexibility in terms of shape and size as well as the treatment of colour and surface. In addition, he had his students examine aspects of advertising such as language, visual effect, psychology and economy. With his teaching, Joost Schmidt strove for the comprehensive reform of lettering, which was to be validated and standardized internationally.
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