Herbert
Bayer was born on April 5, 1900 in a village near Salzburg in Northern
Austria. At age 19, the young Bayer became an apprentice of Linz artist
Schmidthammer. While studying in Schmidthammer's workshop Bayer designed
letterheads, posters and advertisements. The next year, Bayer left the
workshop in Linz and went to the German city of Darmstadt where he worked in
the workshop of Viennese architect Emmanuel Margold at the Darmstadt Artists
Colony. While there, Bayer was trained in the Art Nouveau styles and
began to gain an interest in Gropius' book Bauhaus-Manifest. He left
Darmstadt in 1921 and was interviewed by Gropius in Weimar.
Bayer
was accepted to the Bauhaus and during the next four years Bayer studied under
the guidance of the school's great professors. After passing his final
examination, the journeyman's exam, Bayer was appointed by Gropius to direct
the new "Druck und Reklame" (printing and advertising) workshop to
open when the Bauhaus moved to the city of Dessau in April, 1925.1925 was
possibly Bayer's busiest year. In October, he instituted the lowercase
alphabet as the style for all Bauhaus printing. To accompany this, Bayer
founded "universal", a geometric sans-serif font. This year
Bayer also designed signage for the Bauhaus' new building complex in
Dessau, the Bauhaus workshops descriptive product catalogue.
It
is during this year that Bayer, while on a vacation in Paris, gained an
appreciation for the art of photography and began to experiment with his
cameraIn 1928, Bayer left the Bauhaus and became the art director of Vogue
magazine in Berlin. Until 1938, when he moved to New York City, Bayer
worked on the German publication "Die neue Linie." When Bayer
became settled in America he worked in association with his friend Walter
Gropius to design the exposition "Bauhaus 1918-28" at the New York
Metropolitan Museum of Modern Art.
When
he died at the age of 85 in 1985, Herbert Bayer left behind him an outstanding
career which affected nearly every field of the arts, from painting to
photography and typography to teaching.
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